FREE GUIDE
Grab my free Before You Go Independent guide: the step-by-step checklist of everything to have in place before you sign that lease, from your numbers to your policies to your plan for filling your chair.
HAIRSTYLIST EDUCATOR-40+YEARS BEHIND THE CHAIR
I help hairstylists grow their confidence, attract loyal clients,
and create steady income behind the chair...
without the burnout..
40 YEARS
BEHIND THE
CHAIR
EDUCATOR FOR
GRAHAM WEBB,
WELLA & AQUAGE
WELLA ACADEMY STUDIO TRAINER,
SAN FRANCISCO
MENTORED &
APPRENTICED
STYLISTS TO SUCCESS
I've spent over 40 years behind the chair, and I've learned a thing or two about building a successful career as a hairstylist.
I've owned salons, educated stylists, and rebuilt my clientele more than once. Now I'm sharing what I've learned to help you build your confidence, grow your business, and enjoy the career you worked so hard for.
Need more clients? Learn 4 simple strategies I’ve personally used to build my clientele and fill my chair.
WHERE TO START
Wherever you are right now, there's a next step. Start free, and go deeper when you're ready.
FREE
Cutting Through It is real talk on building a full, thriving chair... clients, confidence, and consistent income.
FREE
A quick dose of behind-the-chair wisdom and business tips in your inbox each week. Practical, honest, easy to act on.
$97 THROUGH NOVEMBER
Build a fully booked chair and a profitable hairstyling business with a step-by-step system backed by 40+ years of experience.
Learn how to attract loyal clients, confidently price your services, market yourself as a hairstylist, and create consistent income without burning out.
FREE
A free space for hairstylists to ask questions, share what’s working (and what’s not!), and connect with other stylists who understand life behind the chair.
STARTING AT $17
Build your confidence behind the chair with step-by-step haircut tutorials featuring pixie cuts, long layers, and modern textured bobs. Purchase individual tutorials for $17 each or save with the complete four-haircut collection for $49.
COMPLETELY FREE!
Looking for a little extra help behind the chair? Explore free guides, training, and practical tips to help you attract clients, improve consultations, build confidence, and grow your salon business.
These are tools you can start putting to work right away!
THE PODCAST
Real conversations about building a successful career behind the chair.
From attracting loyal clients and mastering consultations to pricing your services, building confidence, and avoiding burnout, I'm sharing lessons from over 40 years in the beauty industry to help you work smarter and build a career you love.
STYLIST LOVE
"I love the education I received from Sherri. I really loved hearing and watching her explain each topic, it's the kind of teaching you want to go back and rewatch."
My education experience with Sherri was the foundation of my career in the beauty industry. She extensively trained me on hair cutting with precision techniques that gave me the structure I needed to tackle any shape of cut in my chair.
Sherri is an excellent educator. She has created many training programs for stylists to hone their technical skills as well as being able to run a successful business.
Along with developing programs, she was a top educator for Sebastian, Wella and Aquage which are considered leaders in the professional salon industry.
Whether you're looking to become more confident with haircutting, build a loyal clientele, or grow a successful business behind the chair, I'd love to help you take that next step.
Helping hairstylists build confidence, create loyal clients, and grow a fully booked chair.