I help hairstylists grow their confidence,
attract loyal clients, and create steady income
behind the chair... without the burnout.
40 YEARS
BEHIND THE
CHAIR
EDUCATOR FOR
GRAHAM WEBB,
WELLA & AQUAGE
WELLA ACADEMY STUDIO TRAINER,
SAN FRANCISCO
MENTORED &
APPRENTICED
STYLISTS TO SUCCESS
I've spent over four decades behind the chair, and I've rebuilt my clientele more than once. Now I help stylists do the same, with a lot less guessing than I had to do. Confidence behind the chair is learnable, and I'll show you how.
WHERE TO START
Wherever you are right now, there's a next step. Start free, and go deeper when you're ready.
01
FREE
Cutting Through It is real talk on building a full, thriving chair... clients, confidence, and consistent income.
02
FREE
A quick dose of behind-the-chair wisdom and business tips in your inbox each week. Practical, honest, easy to act on.
03
Own Your Chair Like a Pro is the step-by-step system to a fully booked chair and steady income, built from 40 years of real experience.
THE PODCAST
The go-to podcast for hairstylists who want a fuller chair and a calmer business. Real conversations, real experience, and strategies you can use behind the chair this week.
A LITTLE ABOUT ME
The night before I left to rebuild everything, a friend asked if I was scared. I wasn't scared of the work... I knew I could rebuild my chair. I was scared of starting over. I did it anyway, and I've done it more than once since.
That's why I teach the way I do: not from theory, but from 40 years of actually standing behind the chair. My job now is to help you get there faster, and feel a lot more confident along the way.
Let's build your chair, together.
STYLIST LOVE
I was trained under Sherri as a hairstylist apprentice; I worked under her and alongside her for many years.
Her ability to have patience and confidence in her teaching is outstanding.
Sherri is a very skilled, knowledgeable, and caring educator.
My education experience with Sherri was the foundation of my career in the beauty industry. She extensively trained me on hair cutting with precision techniques that gave me the structure I needed to tackle any shape of cut in my chair.
Sherri is an excellent educator. She has created many training programs for stylists to hone their technical skills as well as being able to run a successful business.
Along with developing programs, she was a top educator for Sebastian, Wella and Aquage which are considered leaders in the professional salon industry.
Pop in your details and the full training lands in your inbox right away.
Start with the free training and take the first step toward a fuller, calmer, more profitable chair.
Helping hairstylists build confidence, create loyal clients, and grow a fully booked chair.