I help hairstylists grow their confidence,
attract loyal clients, and create steady income
behind the chair... without the burnout.
40 YEARS
BEHIND THE
CHAIR
EDUCATOR FOR
GRAHAM WEBB,
WELLA & AQUAGE
WELLA ACADEMY STUDIO TRAINER,
SAN FRANCISCO
MENTORED &
APPRENTICED
STYLISTS TO SUCCESS
I've spent over four decades behind the chair, and I've rebuilt my clientele more than once. Now I help stylists do the same, with a lot less guessing than I had to do. Confidence behind the chair is learnable, and I'll show you how.
WHERE TO START
Wherever you are right now, there's a next step. Start free, and go deeper when you're ready.
01
FREE
Cutting Through It is real talk on building a full, thriving chair... clients, confidence, and consistent income.
02
FREE
A quick dose of behind-the-chair wisdom and business tips in your inbox each week. Practical, honest, easy to act on.
03
The step-by-step system to a fully booked chair and steady income, built from 43 years of real experience.
04
The hands-on system for precision haircutting and client communication — turn any reference photo into a confident, repeatable cut.
Explore the course →.
A free space for hairstylists to connect, learn, and grow together.
Ask questions, share what’s working (and what’s not!), and connect with other stylists who understand life behind the chair.
I’ll be there too—answering questions, joining the conversations, sharing what I’ve learned over the years, and hosting free live workshops along the way.
Come hang out with us. It’s completely free.
THE PODCAST
The go-to podcast for hairstylists who want a fuller chair and a calmer business. Real conversations, real experience, and strategies you can use behind the chair this week.
A LITTLE ABOUT ME
The night before I left to rebuild everything, a friend asked if I was scared. I wasn't scared of the work... I knew I could rebuild my chair. I was scared of starting over. I did it anyway, and I've done it more than once since.
That's why I teach the way I do: not from theory, but from 40 years of actually standing behind the chair. My job now is to help you get there faster, and feel a lot more confident along the way.
Let's build your chair, together.
STYLIST LOVE
"I love the education I received from Sherri. I really loved hearing and watching her explain each topic, it's the kind of teaching you want to go back and rewatch."
My education experience with Sherri was the foundation of my career in the beauty industry. She extensively trained me on hair cutting with precision techniques that gave me the structure I needed to tackle any shape of cut in my chair.
Sherri is an excellent educator. She has created many training programs for stylists to hone their technical skills as well as being able to run a successful business.
Along with developing programs, she was a top educator for Sebastian, Wella and Aquage which are considered leaders in the professional salon industry.
Need more clients? Learn 4 simple strategies I’ve personally used to build my clientele and fill my chair.
Start with the free training and take the first step toward a fuller, calmer, more profitable chair.
Helping hairstylists build confidence, create loyal clients, and grow a fully booked chair.